What aspect does crisis management primarily focus on?

Crisis management primarily concentrates on responding effectively to unexpected events. This involves having strategies and plans in place to identify, prepare for, and react to situations that can threaten the integrity or viability of an organization. The primary goal is to minimize harm, ensure the safety of stakeholders, and maintain operations during and after the crisis.

In contrast, improving customer satisfaction metrics, enhancing team collaboration, and increasing sales revenue may contribute to an organization's overall success, but they do not encapsulate the central theme of crisis management. While these aspects can be important for a business's long-term strategy, they are not the focus during a crisis when immediate responsiveness and effective communication are critical for navigating challenges and mitigating potential damage.